He's not a chiropractor, but he might know one...Our mascot, Kraken, is the backbone of ChiroKraken. You'll find him in our marketing, our stories and our campaigns using humor and creativity to make chiropractic care more approachable, memorable, and easy to understand.
Unlike traditional healthcare brands, ChiroKraken isn’t bound by clinical formality or corporate tone. We use humor as our edge, a way to draw people in, spark curiosity, and start conversations about chiropractic care that feel human instead of heavy.
While clinics focus on providing trusted, professional care, Kraken gets to do what he does best, bring attention to it.
He connects curiosity with care, helping more people discover the right chiropractor for them, all while keeping things light and relatable.
